Executive Expertise

Turning Strategy into
Business Performance

25+ years of leadership across strategy execution, business transformation, P&L management, operational excellence and supply chain & logistics.

I help organisations turn strategic direction into disciplined execution, stronger capabilities and measurable, sustainable results.

An Integrated Leadership Approach

Strategy

Strategy

Clear direction
and priorities

People

People

Engaged and
capable teams

Execution

Execution

Disciplined processes
and accountability

Performance

Performance

Measurable results
and insights

Sustainable Growth

Sustainable Growth

Long-term value for the
business and stakeholders

01

Strategy Execution

From Strategic Priorities to Measurable Execution

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Strategy Execution

I translate strategic priorities into clear objectives, aligned execution plans and disciplined governance that convert direction into measurable business performance.

Focus

  • Strategy Deployment
  • Strategic Portfolio Governance
  • KPI & Performance Governance
  • Execution Discipline
  • Strategy Review Forums
  • Corrective-Action Management
  • Executive Decision Support

How I Lead

Align strategic priorities with measurable objectives, governance, ownership and disciplined performance reviews so teams can convert direction into execution and corrective action.

Selected Evidence

102%

achievement against 2026 YTD strategic KPI targets across the regional improvement portfolio.

Focus Area

How I Lead

Translate strategic priorities into clear objectives, initiatives, KPIs and ownership, creating a structured path from direction to execution.

Selected Experience

Multi-Market Strategy Deployment — Led direct follow-up of strategic and operational improvement initiatives across Morocco, Algeria and China.
02

Business Transformation

From Change Initiatives to Sustainable Organizational Capability

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Business Transformation

I transform strategic priorities into governed initiatives, validated business benefits, stronger organizational capability and improved operating models.

Focus

  • Transformation Portfolio Leadership
  • Benefit Realization
  • Center of Excellence Development
  • Knowledge Management & Replication
  • Transformation Engagement
  • Governance Model Modernization
  • Process & Operating Model Redesign
  • Regional Improvement Events

How I Lead

Mobilize cross-functional ownership, govern transformation through delivery and benefit validation, strengthen organizational capability, and create mechanisms that make successful change repeatable across markets.

Selected Evidence

+73%

growth in the Kaizen project pipeline across the supported international markets.

Focus Area

How I Lead

Build a portfolio around strategic priorities, mobilize cross-functional ownership and govern initiatives through delivery, impact validation and formal closure.

Selected Experience

Regional Transformation Portfolio — Expanded the Kaizen project pipeline by 73% across the supported markets.
03

P&L Leadership

From Business Performance to Profitable Growth

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P&L Leadership

I manage business performance by connecting revenue growth, profitability, operating expense, working capital and investment priorities within one disciplined P&L agenda.

Focus

  • Full P&L Accountability
  • Profitable Growth
  • Working Capital & Inventory Economics
  • Business Recovery
  • Branch Performance Improvement
  • Budgeting, Forecasting & Investment
  • Financial Performance Governance

How I Lead

Integrate commercial performance, operating economics, forecasts, investment priorities and corrective actions to protect profitability while supporting sustainable business growth.

Selected Evidence

+25%

improvement in GMROI while reducing total inventory by 27% and non-moving stock by 52% in the nationwide Parts business.

Focus Area

How I Lead

Integrate revenue, profitability, operating expense, working capital and resource allocation into one business-performance agenda.

Selected Experience

Regional 3S P&L — Held full P&L accountability for six 3S operations covering Vehicle Sales, Service, Parts, administration, people and overall financial performance.
04

Operational Excellence

From Improvement Discipline to Sustainable Performance

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Operational Excellence

I improve performance systematically by connecting strategy, operating standards, structured problem solving, capability building and continuous improvement to measurable business outcomes.

Focus

  • Hoshin Kanri
  • Kaizen & Continuous Improvement
  • Structured Problem Solving
  • Lean Operations & Toyota Principles
  • Standards & Process Discipline
  • Service Quality & Customer Experience
  • Best-Practice Scaling
  • Digital Enablement of Operations
  • Aftersales Operational Excellence

How I Lead

Combine disciplined standards, problem solving, operational governance and employee ownership to improve consistency, productivity, customer outcomes and long-term organizational capability.

Selected Evidence

52%

workforce Kaizen participation after an increase of 24 percentage points, alongside 73% growth in the improvement project pipeline.

Focus Area

How I Lead

Align improvement activity with strategic priorities so teams focus on the initiatives that matter most to business performance.

Selected Experience

Regional Strategy Alignment — Led the deployment and governance of Hoshin Kanri across a multi-market improvement portfolio spanning Morocco, Algeria and China.
05

Supply Chain & Logistics

From Sourcing and Planning to Availability and Distribution

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Supply Chain and Logistics

I integrate sourcing, planning, inventory, warehousing and distribution into an end-to-end operating model that protects availability, working capital and customer service.

Focus

  • End-to-End Supply Chain Leadership
  • Distribution Center Strategy & Execution
  • Large-Scale Parts Distribution
  • Inventory Optimization
  • Demand & Parts Planning
  • Parts Availability Metrics
  • Strategic Sourcing & Procurement
  • Warehouse Expansion & Launch Readiness
  • JIT & Systems-Enabled Replenishment
  • Toyota Parts Logistics
  • National Logistics & Inventory Management

How I Lead

Balance demand, availability, supplier performance, inventory investment and network capacity through disciplined planning, operational governance and customer-focused supply decisions.

Selected Evidence

11,000

square-meter Parts Distribution Center managing 26,000+ SKUs and supporting nationwide retail, wholesale, dealership and workshop channels.

Focus Area

How I Lead

Integrate procurement, demand planning, inventory, warehousing, distribution and customer requirements into a single operating model.

Selected Experience

Nationwide Parts Supply Chain Leadership — Held end-to-end leadership responsibility across procurement, strategic sourcing, supply chain, inventory, warehousing, distribution, commercial management, Marketing and Customer Service within a nationwide Parts business.

Leadership Built Through Execution

These capabilities have been developed through more than 25 years of leadership across commercial, operational and transformation environments. Explore the career journey behind the experience.