Executive Expertise

Turning Strategy into
Business Performance

25+ years of leadership across strategy execution, business transformation, P&L management, operational excellence and supply chain & logistics.

I help organisations turn strategic direction into disciplined execution, stronger capabilities and measurable, sustainable results.

An Integrated Leadership Approach

Strategy

Strategy

Clear direction
and priorities

People

People

Engaged and
capable teams

Execution

Execution

Disciplined processes
and accountability

Performance

Performance

Measurable results
and insights

Sustainable Growth

Sustainable Growth

Long-term value for the
business and stakeholders

01

Strategy Execution

From Strategic Priorities to Measurable Execution

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Strategy Execution

I translate strategic priorities into clear objectives, aligned execution plans and disciplined management systems that convert direction into measurable business performance.

Focus

  • Strategy Deployment
  • Hoshin Kanri
  • Governance & Accountability
  • KPIs & Scorecards
  • Performance Management
  • Portfolio & Project Prioritisation

How I Lead

Align objectives across the organisation, establish a clear execution rhythm, strengthen governance and clarify accountability so teams can convert strategic priorities into disciplined action and measurable results.

Selected Evidence

102%

achievement against strategic KPIs through structured execution, governance and performance management.

Focus Area

How I Lead

Translate strategic priorities into clear objectives, initiatives, KPIs and ownership, creating a structured path from direction to execution.

Selected Experience

Multi-Market Strategy Deployment — Translated regional strategic priorities into executable country plans across Morocco, Algeria and China, supported by governance, KPIs and structured follow-up.
02

Business Transformation

Leading Change That Delivers Lasting Results

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Business Transformation

I lead transformation by connecting business priorities, people capability, process improvement and disciplined execution to create sustainable changes in organisational performance.

Focus

  • Transformation Strategy
  • Change Management
  • Continuous Improvement
  • Capability Building
  • Organisational Engagement
  • Kaizen Culture

How I Lead

Create a clear transformation direction, engage leaders and teams, strengthen internal capabilities and establish the governance needed to convert change initiatives into sustainable ways of working.

Selected Evidence

52%

workforce engagement in continuous improvement, supported by stronger governance, capability development and deeper adoption of the Kaizen culture.

03

P&L Leadership

Driving Growth, Profitability & Shareholder Value

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P&L Leadership

I lead businesses with a strong focus on profitable growth, commercial performance and disciplined resource allocation, connecting operational decisions with financial outcomes and long-term value creation.

Focus

  • Revenue Growth
  • Commercial Performance
  • Pricing & Margin Management
  • Cost & Resource Optimisation
  • Working Capital Management
  • Financial Performance

How I Lead

Set clear commercial and financial objectives, identify the key value drivers of the business and align teams around revenue, margin, cost and working-capital priorities to deliver profitable and sustainable performance.

Selected Evidence

+25%

improvement in GMROI through stronger inventory productivity, working-capital discipline and commercial management.

04

Operational Excellence

Optimising Operations That Deliver Customer & Business Value

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Operational Excellence

I improve operational performance by connecting process discipline, productivity, quality, customer experience and continuous improvement to create efficient, scalable and sustainable operations.

Focus

  • Process Optimisation
  • Productivity & Capacity
  • Quality Management
  • Customer Experience
  • Lean & Kaizen
  • Operational KPIs

How I Lead

Diagnose performance gaps, simplify processes, establish meaningful operational KPIs and engage teams in continuous improvement to increase productivity, strengthen quality and improve customer outcomes.

Selected Evidence

+13%

service business growth achieved while leading regional 3S operations, supported by stronger operational management, customer focus and performance discipline.

05

Supply Chain & Logistics

Building Resilient & Efficient Supply Chains

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Supply Chain and Logistics

I strengthen supply chain performance by balancing product availability, inventory productivity, working capital and distribution efficiency to support commercial growth and customer service.

Focus

  • Inventory Optimisation
  • Demand & Supply Planning
  • Warehousing & Distribution
  • Product Availability
  • Working Capital
  • Supply Chain KPIs & GMROI

How I Lead

Integrate commercial demand, inventory planning and logistics execution, using data and performance indicators to improve availability, reduce excess stock and strengthen working-capital productivity.

Selected Evidence

-27%

total inventory reduction while maintaining product availability, complemented by a 52% reduction in non-moving inventory and a 25% improvement in GMROI.

Leadership Built Through Execution

These capabilities have been developed through more than 25 years of leadership across commercial, operational and transformation environments. Explore the career journey behind the experience.